What changed in Q1 2026
Pricing across GTA high-rise pre-construction held roughly flat quarter over quarter, while incentive packages expanded sharply.
Why are developers stacking incentives instead of cutting prices?
Headline price per square foot underpins appraisals and lender confidence, so builders protect it and compete on capped development charges, extended deposits, and free assignment instead.
What should investors watch next quarter?
Watch deposit structures more closely than sticker price — the cash-flow difference between a 20% over four years and a 15% over five years structure is often larger than any discount on offer.